Music Video- Professional blog post Review

Beezeblocks by alt-J is a music video in which it tell the story as well as shows the story completely in reverse. It causes a misconception in order to make the reveal at the end more prominent. The music video conveys a full beginning, middle and end and goes full circle; an interesting technique. An interesting aspect of this video comes from the ideology of the entire thing being backward. It leads the viewer to see reality from a sewed prospective. It's similar to the "unreliable narrator" effect in literature. The viewer is lead down the complete wrong path the entire time so when you watch it again you pick up on the minor details proving this point. It brings in a different take on the elements of filmmaking. The cinematography is smooth and beautifully shot assumingely on 60 frames per second due to the reversed effect. The story has a beginning middle and end however the story told un-chronologically is conveyed and interpreted different for everyone and can tough on many different subjects. the lightning sets the ominous mood with the blue and red undertones. I think it would be really interesting to do a video backwards like this. I think it is a good test of storytelling and whether a story is strong or if there is a lack of. The preproduction it took to make this had to have been incredibly strong in order to cohesively form the story and tell it completely. A lot of this is one shot. Though it is beautiful and intricate and adds to the overall quality, our equipment at onw and the training we have had with it isn't adequate enough to make the entirety of the music video or film. For example the Lip Dub needed some work to take a step out of amateur and into professional. I think doing an assignment where we are tasked to create a similar video would be interesting in order to test our creativity as well as work and level of preproduction.

Spotify Commercial

Topic

My first project for senior year was a Spotify commercial. We were given the task to create a commercial following the Key principals of film making as well as the five objectives of a good commercial. Our group collaborated to come up with our idea: A boy gets ready for his date and realizes his radio is broken so he does what anyone else would d and he hires a band after surfing the web. the band follows him around all day until his date finally just asks why he doesn't just download Spotify.

Process

We were assigned groups for this project to help integrate the Juniors and Seniors. My group and I collaborated to figure out our concept and we landed on Spotify. As director I annotated my script to help filming to smoothly as well as giving my DP and editor directions. As for casting, my team and I collaborated to get our actors in line. Our filming day went really well and we finished in our predicted time frame. Editing went well but I feel like it could have been better if we could have expanded it longer.

Director

Overall, my group worked very well together and too direction well. We lacked with art direction due to the loss of a team member. I learned to make sure all bases are covered before filming (art direction) we could have had better costumes. 

If I could change anything I would add fun costumes for the band as well as expanding it to make it longer. I loved our concept and I loved my group and my actors. I feel as if they really helped make it come to life. My group worked really well together to make sure we met all of the requirements of a good commercial which I believe we executed great. As a team who worked together well and trusted each others judgement I believe it helped us create a great commercial using the 5 elements of filmmaking where lighting lacked cinematography was there to pick it up where sound lacked the acting saved it the strong parts out weighed the weak and I am very proud of my group.