Music Video- Professional blog post Review

Beezeblocks by alt-J is a music video in which it tell the story as well as shows the story completely in reverse. It causes a misconception in order to make the reveal at the end more prominent. The music video conveys a full beginning, middle and end and goes full circle; an interesting technique. An interesting aspect of this video comes from the ideology of the entire thing being backward. It leads the viewer to see reality from a sewed prospective. It's similar to the "unreliable narrator" effect in literature. The viewer is lead down the complete wrong path the entire time so when you watch it again you pick up on the minor details proving this point. It brings in a different take on the elements of filmmaking. The cinematography is smooth and beautifully shot assumingely on 60 frames per second due to the reversed effect. The story has a beginning middle and end however the story told un-chronologically is conveyed and interpreted different for everyone and can tough on many different subjects. the lightning sets the ominous mood with the blue and red undertones. I think it would be really interesting to do a video backwards like this. I think it is a good test of storytelling and whether a story is strong or if there is a lack of. The preproduction it took to make this had to have been incredibly strong in order to cohesively form the story and tell it completely. A lot of this is one shot. Though it is beautiful and intricate and adds to the overall quality, our equipment at onw and the training we have had with it isn't adequate enough to make the entirety of the music video or film. For example the Lip Dub needed some work to take a step out of amateur and into professional. I think doing an assignment where we are tasked to create a similar video would be interesting in order to test our creativity as well as work and level of preproduction.