Lettering
Lettering brings your poster together. It should be easy to read but visually interesting at the same time. It should be well in size and color so it can be used as part of the picture rather than words on a page.
Shapes
the designs must be clear and understandable from a respected distance. The designs and shapes on the poster should correspond with the message that it is trying to convey. It should be able to be read quickly without any difficulty.
Color
Color emphasizes the importance of the words on you poster. It can express mood, weather, rhythm etc. Color helps communicate the message of the overall topic.
I learned that in order to have an effective end result you need to have a clear and concise poster that is functional above all. I believe that this article helped me prepare for the future because it showed me that I need to pay attention to detail in the art itself and that every piece of the work matters not just the design.
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