Rebranding Donna's Dress Shop

We were assigned to pick a local company and rebrand them. I picked Donna's Dress Shop a vintage store that sells of one a kind clothing, shoes, jewelry, and other items. 

Letter head

I wanted my letterhead to divided and simple. I chose the logo with just the hanger to keep it simplistic. I made the logo expanded on the back of the letter head so that the client receiving the letter would be compiled to open it. 

Envelope

Before I made my re Edits everything was plain and simple and I didn't like it. I added color and moved my logos sound so it would sill be simplistic yet visually appealing.

Business cards

I used typewriter print on my business card to bring the vintage feel to life. The back of the business card correlates to the back of the letter head with the blown up logo. 

My favorite part about the project was the creativity and the freedom we got to use to complete the project. I liked the collaborative efforts from everyone sitting around me to help me make decisions about my designs. I wish we would have presented more than once so that everyone could see what the final product was and that the feedback your peers give you matters. 

symbols and marks

In this article I learned the difference between Marks and logos. A few basic terms can be used to classify marks and symbols. The difference between a symbol and a mark is a symbol is a mark without the type faced used to identify the corporation. When used together its called a combination mark. Logos are words in the type that makes you remember the company. The logo is the thing that people remember. My favorite thing I learned was Combination marks because I think its cool that everything comes together like that.  I think that this is an important topic for all graphic designers to know. 

Ferris Buellers Day Off

Project

The assignment for the project was to recreate a High School trailer. My group chose Ferris Bueller directed by John Hughes. We had to learn how to adapt to the way our surroundings were in order to create a close video.

Process

The process of Pre-Production for this was different than usual since we had to create it exactly how the trailer was originally.  Storyboarding was the most work because you had to put the clips down to the seconds. The day we filmed it was very sunny out so most of our clips are washed out. I tried to fix it many times but that was as close as I could get to decent. Editing we were super behind schedule and I was the only one in my group that was able to get the video in on time. I told my group members that I would brung the SD card when they asked for it and the never asked so I never brought it. I had to work with the clips I had to edit as close as I possibly could to the original trailer. 

What did I learn? 

Along the way I learned that when people don't want to work with you instead of carrying their weight you make the best of what you have. I also learned that you need to put your self first if your team doesn't work with you and you need to just do your own thing. 

Professionalism

This is the first time i have had problems with my group. At the beginning we worked really well together but we put too many peoples videos ahead of our own so we messed that up for ourselves and got ourselves into a big heap of stress. Thats when we stopped working well together. 

If I could do this project again I would make sure we were more organized and that we put ourselves first. I really like the people we chose for the roles because it all fit very well. In the end I would say this isn't my best work and I hope that I can redeem myself in the next video. 

5 x 5 Typography Art Boards

I chose my quotes based on my personality. I believe that people should always be happy and nice. I liked the quotes I chose because I feel like they were a mirror into my mind and you could see my ideas openly. 

"Choose Happy" 

I chose this quote because i believe people can choose to be happy or they can stay stuck in sadness. I chose purple because it reminds me of spring. During the spring time people are happy because it's getting warmer outside and the floors are blooming so I wanted that to symbolize happiness.

"Be kind or be quiet"

To me the quote be kind or be quite is very relevant to people of my age. Weather its people who don't like another person for the way they dress or if it's because the color of their skin, if you don't have anything nice to say don't say it at all. I  wanted to get the message across with the word "quiet" fading away because I feel like it makes the piece more visually appealing.

"I like you a latte"

I really appreciate cheesy pickup lines and coffee so I decided to put those two things into my graphic design. I wanted to make this one simple but unique. When sketching this at the beginning it looked nothing like how it looks now. I had no idea how to  get everything to fit. When I go home I started looking at mugs and I saw most of the mugs I have at home have writing in them so that's when I decided that Latte shoal be the base of the mug.

"I may not be there but I am closer than I was yesterday"

This quote is the most important quote to me because it reminds me of my mom. My mom was diagnosed with Breast Cancer last year and she defeated it. I wanted a quote that really stood for everything she did when she was going through treatment. I made the word "yesterday" cursive because I wanted it to be ribbon like. I didn't create a colored version because i felt like the quote said so much and I didn't want to change anything about it. If I could redo it, I would make it cleaner and I would align things better. 

When presenting to the class I told them my main theme was happiness and being happy. Mrs. Smith said that I should change the spacing to make sure that it looks more centered and put them in line.




In conclusion I feel like my designs told a story and they were strong. I enjoyed the freedom of the assignment and how it tested my creative ability.

11x 17 Vignelli poster

Topic 

I have been studying Massimo Vignelli since the beginning of December. I like his art work and it inspired me to continue using his work as an example. I used his work to inspire my poster by basing it off of vibrant colors and the Manhattan street signs.  When writing "Mass" at the top I chose colors that would stand out on top on the black background because Massimo Vignelli believed in a severe  color palette. The address at the bottom is in circles to show Vignelli's Manhattan street sign design.

My research

After studying Vignelli for so long i've noticed how seriously I take what he says. He believes in the functionality of design and I feel like I have started paying attention to that in all of my work.

Creating my 20 sketches

I found when I was looking at Vingelli's work I could think of more designs for my poster. I ended up making 23 sketches because Vignelli had so many great idea that I felt Like I could use as a influence in my work. I feel like my poster speaks Vignelli and I did well with sticking to my sketches. 

Process in Illustrator

I made two designs in Illustrator but this one was my favorite because not only is it Massimo Vignelli but it also has a little nit of me in it. I liked making this clean and concise and I am proud of how well it turned out. I never really had any big problems while I was creating it in Illustrator. 

Conclusion

I really liked being able to make a poster based on Vignelli because I belie he can teach people a lot. I love hoe clean his designs are and I  find his work relaxing and original.

50 Ways to say Goodbye-- Professional Project Review

This video was very well done. The shots were nicely put together and showed the uniqueness the
song.

The shots switch very smoothly and make the video look nice. There is a nice variety of shots. The story the is being told is that the main guys girlfriend broke up with him and he is embarressed that she broke up with him so he tries to convince his friend that she died so he doesn't have to admit that they broke up. At the end of the video she appears and he gets exposed because she's not actually dead.  The six shot sister comes in handy in this video because you need variety. the creator of this video did a really good job with creativity. Overall I thought the video was put together very well and I think that the creativity was above and beyond.

Posters

A poster should portray a message and should be functional. It can give information of any subject but its worthless if it isn't clear and concise. The poster should appeal to all sids of someone. It can't just be visually appealing you need to make sure your audience connects with it so you can get your point across clearly Nearly all posters go un noticed due to the lack of visual interest. the poster should be understandable and interesting. The audience should feel intrigued after reading it.

 Lettering

Lettering brings your poster together. It should be easy to read but visually interesting at the same time. It should be well in size and color so it can be used as part of the picture rather than words on a page.

Shapes

the designs must be clear and understandable from a respected distance. The designs and shapes on the poster should correspond with the message that it is trying to convey. It should be able to be read quickly without any difficulty.

Color

Color emphasizes the importance of the words on you poster. It can express mood, weather, rhythm etc. Color helps communicate the message of the overall topic.

I learned that in order to have an effective end result you need to have a clear and concise poster that is functional above all. I believe that this article helped me prepare for the future because it showed me that I need to pay attention to detail in the art itself and that every piece of the work matters not just the design.